Social Media Marketing Workshop 201

How to optimize your SoMe marketing campaign through SEO, analytics, tools and strategy.

Afternoon Workshop 201 from 1:00pm to 4:30pm.  Drinks and refreshments provided.

Morning Workshop 101 from 8am to 12pm.  Click here for Workshop 101 agenda.

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→ Email Marketing :

integrating email with social media; email strategy & analytics;  popular email marketing software and basic functions

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→ Google Analytics :

introduction to G.A. and our top recommended G.A.’s reports

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→ WordPress – finally a website you can maintain and not depend on a developer for updates! :

intro to WordPress’ basic features and why it’s our top recommended website tool for small businesses; why WordPress makes SEO so easy

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→ SEO in social media :

how search engine optimization and social media work together; basic SEO terminology; basic SEO guide for WordPress; SEO template for blogging articles, how to use Google Analytics to improve SEO

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→ Mobile Marketing :

how to use mobile for business; different types of mobile campaigns & how to use them; mobile analytics; importance of mobile websites (WAP)

→ EXTRA SESSION ADDED on Google Adwords :

how to set up a Google Adwords campaign

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Media Partners:

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