workshops vs. seminars

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Why you should choose our workshops over other seminars

With all the social media seminars available it is difficult to find adequate hands-on training to help the everyday business create a social media marketing campaign from the ground up.

Typical seminar agendas are filled with acclaimed guest speakers and renowned authors touting case studies demonstrating SoMe success stories.  Because seminars are typically organized around guest speakers they only provide a minimum of hands-on workshops to actually train you on the tools you need for an appropriate campaign.  Usually offered at an additional cost, these one-hour workshops are usually presented by sponsoring companies and give you information on just their social media tool.

You end up paying anywhere from $500 to $1,700 a day for these brilliantly advertised and sponsored seminars and only walk away with concepts, but mostly just the excitement from being surrounded in the one to three day social media vacuum.

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Begin with Basics

Creating a social media campaign is not just one program to sign up for, but it consists of many software applications and most importantly it needs a revolving strategy to survive.  We know most businesses need the social media basics before they are introduced to concepts and case studies.  The workshops that we offer create the foundation you need before you can benefit from the average guest speaker seminars.  Our workshop agenda starts with the basics of social media networking and then we build up to strategy and then on to optimizing your campaign with SEO, monitoring and analytics. Our workshop agenda follows a natural progression on setting up a campaign to build on your knowledge from subject to subject and most importantly, we provide step-by-step instructional guides to walk you through that daunting setup task of each program we recommend.